Literaturnachweis - Detailanzeige
| Autor/in | Anderson, Susan |
|---|---|
| Titel | Marketing Your Program |
| Quelle | In: Exchange: The Early Childhood Leaders' Magazine Since 1978, (2009) 190, S.45-47 (3 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0164-8527 |
| Schlagwörter | Marketing; Reliability; Enrollment; Early Childhood Education; Advertising; Persuasive Discourse |
| Abstract | A marketing plan outlines the specific actions a person intends to carry out to interest potential customers in his/her service and to persuade them to buy the services he/she offers. In other words, a marketing plan defines what his/her organization will do to interest new families in his/her facility and encourage them to enroll their children in his/her program. Even if one's program has a waiting list and maintains steady enrollment, having a marketing plan is still a good idea. Developing a plan is easy. This article discusses the basic steps of developing a marketing plan for one's program. (Contains 4 online resources.) (ERIC). |
| Anmerkungen | Exchange Press, Inc. P.O. Box 3249, Redmond, WA 98073-3249. Tel: 800-221-2864; Fax: 425-867-5217; e-mail: info@ChildCareExchange.com; Web site: http://www.childcareexchange.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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